If letters are set too closely together, then words are hard to decipher; however, if they are too far apart, they become difficult to read. When determining the space between letters, designers must take into consideration any serifs or stylistic elements.
Tracking, which also involves horizontal spacing, refers to the adjustment of spacing throughout the entire word. After you have determined the spacing between each letter, tracking can adjust the spacing equally between all letters at one time. Generally, tracking is used to fit text to a space that is either too large or small for your phrase. Understanding these three typography elements can make or break your print or web advertising.
The space between words, lines and letters can draw your readers in or turn them away. To change the tracking of type in Photoshop and Illustrator, open up the Character palette. In the tracking field you can either choose a preset value or you can simply type in your own numbers, or drag your cursor left and right on top of the tracking icon.
Minus numbers reduce the space between letters. Tracking in CSS To adjust the tracking on your web type, you can use the letter-spacing rule.
As you can see adjusting the tracking can completely change the look and feel of the headline. There is no rule to cover tracking for every font. Decorative Fonts. Sans Serif Fonts.
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