Between and , Reston was featured in more than thirty American magazines, including Life , Time , Newsweek , and even Esquire , as well as on three major television networks. But most home buyers, having been raised during the depression, wanted value that was calculated according to more simple principles, such as cost per square foot.
By the autumn of , Simon was forced out by his major lender, Gulf Oil. In a steady stream of full-page ads in newspapers and magazines, Mobil began selling Reston as a better place to live. The campaign produced results. Reston attracted scores of businesses as well as new home builders who focused on creating more aesthetically pleasing designs and better amenities, including big kitchens and opulent bathrooms.
Home sales in the new villages of South Lakes and North Point took off. The big question was what kind of town center it should be. Mobil, prodded by the Urban Land Institute—a nonprofit educational group from the development industry—decided on a bolder, more innovative design.
Reston Town Center would be much denser than typical suburban centers, and, in the first phase, whole blocks of office buildings, a hotel, and shops would be built at the same time. It was a daring financial gamble to build speculative office towers, but the decision paid off, with Mobil eventually selling its holdings at a substantial profit.
In subsequent development, Town Center added high-rise residential units to its urban core. In , Reston had a population of about 60, occupying a full range of housing, from public housing to senior-living high-rises to million-dollar single-family homes.
And while virtually all land zoned for single-family homes and townhouses has been developed, Reston is not likely to stop growing.
On the horizon is high-density mixed-use development around the two future Metrorail stations that will include residential and other high-density development. Coming sooner will be high-rise residential units and offices and shops that will replace a big-box retail complex adjacent to Town Center.
Reston is showing some age spots, though. Its stream valleys have been heavily damaged by erosion from urban floodwaters. The production housing built in the s is deteriorating, and some of it may have to be demolished.
Town Center has grown rapidly but still lacks a major civic or cultural expression, and there are no plans for one. Public Transportation. With its numerous village centers, shopping and dining are never far away when you live in Reston. Connect Interested in Reston? Talk to an expert on Reston real estate. Communities Near Reston. Reston, VA Homes for Sale. Summers are warm and humid with occasional hot, sticky spells and thunderstorms.
Winters are cold but not severe. Precipitation is uniformly distributed throughout the year. Potomac floods can result from heavy rains, sometimes augmented by snowmelt and high tides. Normal winter snowfall is 18 inches, but occasional heavy snows of 25 inches or more do occur. First freeze is early November, last is April 1. Recent job growth is Positive. Reston jobs have increased by 2. More Economy. More Voting Stats. Since , it has had a population growth of Learn More The National Average is Home appreciation the last 10 years has been 2.
The average school expenditure in the U. There are about More Education. Start Your Review of Reston. Members receive 10 FREE city profile downloads a month, unlimited access to our detailed cost of living calculator and analysis, unlimited access to our DataEngine, and more. Enhanced Cost of Living Calculator Now includes childcare, taxes, health, housing for home owners vs renters, insurance costs and more when you upgrade to premium.
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