That number sounds ridiculous because nobody actually spends that much time reading all of the privacy policies that they encounter on the Internet — which, of course, is the point.
Right now, the responsibility is on the user; lawyers make sure the Facebooks of the world have all of their bases covered. Yahoo is still the the lowest word count and reading time, but Reddit now has the easiest reading level.
We dig deeper into each site to understand the changes after GDPR below starting with the most popular site on the web, Google. Google processes over 40, search queries every second, which translates into 3. Since search is only one avenue for Google to collect data from users, the amount of raw data collected is mind blowing. By some estimates , Google owns and stores about 15 exabytes of data.
To put this in perspective, 1 exabyte equates to 1 million terabytes. The large number of products and users Google has opens up their exposure to data breaches. Following intense public scrutiny following the Cambridge Analytica scandal, Mark Zuckerberg testified before Congress and the European Parliament. Although they shortened the time it takes to read by over 5 minutes, the reading level increased by two full grades. There are subreddits dedicated to blackhat hacking techniques and other subreddits that have been targeted for the very nature of their existence.
The very nature of Reddit, which involves sharing links to third-party sites, exposes users to threat of malicious intent. Amazon has grown into more than just the largest eCommerce company in the world.
Security is more important than ever since Amazon now houses sensitive data of individuals — the cloud platform reached 1 million users in Of course, no one is actually going to read all those privacy policies. What that massive number tells us is that the way we deal with privacy is fundamentally broken.
The collective weight of the web's data collection practices is so great that no one can maintain a responsible relationship with his or her own data. That's got to change. Skip to content Site Navigation The Atlantic. Popular Latest. The face-recognition templates we create may constitute data with special protections under the laws of your country.
Learn more about how we use face recognition technology, or control our use of this technology in Facebook Settings. If we introduce face-recognition technology to your Instagram experience, we will let you know first, and you will have control over whether we use this technology for you. Ads and other sponsored content: We use the information we have about you-including information about your interests, actions and connections-to select and personalize ads, offers and other sponsored content that we show you.
Learn more about how we select and personalize ads, and your choices over the data we use to select ads and other sponsored content for you in the Facebook Settings and Instagram Settings.
Provide measurement, analytics, and other business services. We use the information we have including your activity off our Products, such as the websites you visit and ads you see to help advertisers and other partners measure the effectiveness and distribution of their ads and services, and understand the types of people who use their services and how people interact with their websites, apps, and services.
Learn how we share information with these partners. Promote safety, integrity and security. We use the information we have to verify accounts and activity, combat harmful conduct, detect and prevent spam and other bad experiences, maintain the integrity of our Products, and promote safety and security on and off of Facebook Products.
For example, we use data we have to investigate suspicious activity or violations of our terms or policies, or to detect when someone needs help.
Communicate with you. We use the information we have to send you marketing communications, communicate with you about our Products, and let you know about our policies and terms. We also use your information to respond to you when you contact us.
Research and innovate for social good. We use the information we have including from research partners we collaborate with to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being.
For example, we analyze information we have about migration patterns during crises to aid relief efforts. Learn more about our research programs. Return to top How is this information shared? Your information is shared with others in the following ways: Sharing on Facebook Products People and accounts you share and communicate with When you share and communicate using our Products, you choose the audience for what you share. For example, when you post on Facebook, you select the audience for the post, such as a group, all of your friends, the public, or a customized list of people.
Similarly, when you use Messenger or Instagram to communicate with people or businesses, those people and businesses can see the content you send. Your network can also see actions you have taken on our Products, including engagement with ads and sponsored content. We also let other accounts see who has viewed their Facebook or Instagram Stories. Public information can be seen by anyone, on or off our Products, including if they don't have an account.
This includes your Instagram username; any information you share with a public audience; information in your public profile on Facebook; and content you share on a Facebook Page, public Instagram account or any other public forum, such as Facebook Marketplace. You, other people using Facebook and Instagram, and we can provide access to or send public information to anyone on or off our Products, including in other Facebook Company Products, in search results, or through tools and APIs. Public information can also be seen, accessed, reshared or downloaded through third-party services such as search engines, APIs, and offline media such as TV, and by apps, websites and other services that integrate with our Products.
Learn more about what information is public and how to control your visibility on Facebook and Instagram. Content others share or reshare about you You should consider who you choose to share with, because people who can see your activity on our Products can choose to share it with others on and off our Products, including people and businesses outside the audience you shared with.
For example, when you share a post or send a message to specific friends or accounts, they can download, screenshot, or reshare that content to others across or off our Products, in person or in virtual reality experiences such as Facebook Spaces. Also, when you comment on someone else's post or react to their content, your comment or reaction is visible to anyone who can see the other person's content, and that person can change the audience later.
People can also use our Products to create and share content about you with the audience they choose. For example, people can share a photo of you in a Story, mention or tag you at a location in a post, or share information about you in their posts or messages.
If you are uncomfortable with what others have shared about you on our Products, you can learn how to report the content. Information about your active status or presence on our Products. People in your networks can see signals telling them whether you are active on our Products, including whether you are currently active on Instagram, Messenger or Facebook, or when you last used our Products.
Apps, websites, and third-party integrations on or using our Products. When you choose to use third-party apps, websites, or other services that use, or are integrated with, our Products, they can receive information about what you post or share. For example, when you play a game with your Facebook friends or use a Facebook Comment or Share button on a website, the game developer or website can receive information about your activities in the game or receive a comment or link that you share from the website on Facebook.
Also, when you download or use such third-party services, they can access your public profile on Facebook, and any information that you share with them. Apps and websites you use may receive your list of Facebook friends if you choose to share it with them. But apps and websites you use will not be able to receive any other information about your Facebook friends from you, or information about any of your Instagram followers although your friends and followers may, of course, choose to share this information themselves.
Information collected by these third-party services is subject to their own terms and policies, not this one. Devices and operating systems providing native versions of Facebook and Instagram i. For example, we will remove developers' access to your Facebook and Instagram data if you haven't used their app in 3 months, and we are changing Login, so that in the next version, we will reduce the data that an app can request without app review to include only name, Instagram username and bio, profile photo and email address.
Requesting any other data will require our approval. New owner. If the ownership or control of all or part of our Products or their assets changes, we may transfer your information to the new owner. Sharing with Third-Party Partners We work with third-party partners who help us provide and improve our Products or who use Facebook Business Tools to grow their businesses, which makes it possible to operate our companies and provide free services to people around the world.
We don't sell any of your information to anyone, and we never will. We also impose strict restrictions on how our partners can use and disclose the data we provide. Here are the types of third parties we share information with: Partners who use our analytics services. We provide aggregated statistics and insights that help people and businesses understand how people are engaging with their posts, listings, Pages, videos and other content on and off the Facebook Products.
For example, Page admins and Instagram business profiles receive information about the number of people or accounts who viewed, reacted to, or commented on their posts, as well as aggregate demographic and other information that helps them understand interactions with their Page or account. We provide advertisers with reports about the kinds of people seeing their ads and how their ads are performing, but we don't share information that personally identifies you information such as your name or email address that by itself can be used to contact you or identifies who you are unless you give us permission.
For example, we provide general demographic and interest information to advertisers for example, that an ad was seen by a woman between the ages of 25 and 34 who lives in Madrid and likes software engineering to help them better understand their audience.
We also confirm which Facebook ads led you to make a purchase or take an action with an advertiser. Measurement partners. We share information about you with companies that aggregate it to provide analytics and measurement reports to our partners. Partners offering goods and services in our Products. When you subscribe to receive premium content, or buy something from a seller in our Products, the content creator or seller can receive your public information and other information you share with them, as well as the information needed to complete the transaction, including shipping and contact details.
Vendors and service providers. We provide information and content to vendors and service providers who support our business, such as by providing technical infrastructure services, analyzing how our Products are used, providing customer service, facilitating payments or conducting surveys.
Researchers and academics. We also provide information and content to research partners and academics to conduct research that advances scholarship and innovation that support our business or mission, and enhances discovery and innovation on topics of general social welfare, technological advancement, public interest, health and well-being.
Law enforcement or legal requests. We share information with law enforcement or in response to legal requests in the circumstances outlined below. Learn more about how you can control the information about you that you or others share with third-party partners in the Facebook Settings and Instagram Settings. Return to top How do the Facebook Companies work together? Facebook and Instagram share infrastructure, systems and technology with other Facebook Companies which include WhatsApp and Oculus to provide an innovative, relevant, consistent and safe experience across all Facebook Company Products you use.
We also process information about you across the Facebook Companies for these purposes, as permitted by applicable law and in accordance with their terms and policies. For example, we process information from WhatsApp about accounts sending spam on its service so we can take appropriate action against those accounts on Facebook, Instagram or Messenger.
We also work to understand how people use and interact with Facebook Company Products, such as understanding the number of unique users on different Facebook Company Products. Return to top How can I manage or delete information about me? We provide you with the ability to access, rectify, port and erase your data.
Learn more in your Facebook Settings and Instagram Settings. We store data until it is no longer necessary to provide our services and Facebook Products, or until your account is deleted - whichever comes first.
This is a case-by-case determination that depends on things like the nature of the data, why it is collected and processed, and relevant legal or operational retention needs. For example, when you search for something on Facebook, you can access and delete that query from within your search history at any time, but the log of that search is deleted after 6 months.
If you submit a copy of your government-issued ID for account verification purposes, we delete that copy 30 days after submission. Learn more about deletion of content you have shared and cookie data obtained through social plugins.
When you delete your account, we delete things you have posted, such as your photos and status updates, and you won't be able to recover that information later. Information that others have shared about you isn't part of your account and won't be deleted. If you don't want to delete your account but want to temporarily stop using the Products, you can deactivate your account instead.
To delete your account at any time, please visit the Facebook Settings and Instagram Settings. Return to top How do we respond to legal requests or prevent harm?
We access, preserve and share your information with regulators, law enforcement or others: In response to a legal request like a search warrant, court order or subpoena if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from jurisdictions outside of the United States when we have a good-faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.
When we have a good-faith belief it is necessary to: detect, prevent and address fraud, unauthorized use of the Products, violations of our terms or policies, or other harmful or illegal activity; to protect ourselves including our rights, property or Products , you or others, including as part of investigations or regulatory inquiries; or to prevent death or imminent bodily harm.
For example, if relevant, we provide information to and receive information from third-party partners about the reliability of your account to prevent fraud, abuse and other harmful activity on and off our Products. Information we receive about you including financial transaction data related to purchases made with Facebook can be accessed and preserved for an extended period when it is the subject of a legal request or obligation, governmental investigation, or investigations of possible violations of our terms or policies, or otherwise to prevent harm.
We also retain information from accounts disabled for terms violations for at least a year to prevent repeat abuse or other term violations. Return to top How do we operate and transfer data as part of our global services? We share information globally, both internally within the Facebook Companies, and externally with our partners and with those you connect and share with around the world in accordance with this policy. Your information may, for example, be transferred or transmitted to, or stored and processed in the United States or other countries outside of where you live for the purposes as described in this policy.
These data transfers are necessary to provide the services set forth in the Facebook Terms and Instagram Terms and to globally operate and provide our Products to you. We utilize standard contract clauses, rely on the European Commission's adequacy decisions about certain countries, as applicable, and obtain your consent for these data transfers to the United States and other countries.
Return to top How will we notify you of changes to this policy? We'll notify you before we make changes to this policy and give you the opportunity to review the revised policy before you choose to continue using our Products. Return to top How to contact Facebook with questions You can learn more about how privacy works on Facebook and on Instagram. If you have questions about this policy, you can contact us as described below.
We may resolve disputes you have with us in connection with our privacy policies and practices through TrustArc. You can contact TrustArc through its website. Contact Us You can contact us online or by mail at: Facebook, Inc. We understand this is a big responsibility and work hard to protect your information and put you in control. This Privacy Policy is meant to help you understand what information we collect, why we collect it, and how you can update, manage, export, and delete your information.
Effective January 22, Archived versions Download PDF We build a range of services that help millions of people daily to explore and interact with the world in new ways. Our services include: Google apps, sites, and devices, like Search, YouTube, and Google Home Platforms like the Chrome browser and Android operating system Products that are integrated into third-party apps and sites, like ads and embedded Google Maps You can use our services in a variety of ways to manage your privacy.
For example, you can sign up for a Google Account if you want to create and manage content like emails and photos, or see more relevant search results. You can also choose to browse the web privately using Chrome in Incognito mode. And across our services, you can adjust your privacy settings to control what we collect and how your information is used. And if you have any questions about this Privacy Policy, you can contact us. The information Google collects, and how that information is used, depends on how you use our services and how you manage your privacy controls.
This helps us do things like maintain your language preferences across browsing sessions. Things you create or provide to us When you create a Google Account, you provide us with personal information that includes your name and a password. You can also choose to add a phone number or payment information to your account. We also collect the content you create, upload, or receive from others when using our services.
This includes things like email you write and receive, photos and videos you save, docs and spreadsheets you create, and comments you make on YouTube videos. The information we collect includes unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name and phone number, and application version number.
We also collect information about the interaction of your apps, browsers, and devices with our services, including IP address, crash reports, system activity, and the date, time, and referrer URL of your request. We collect this information when a Google service on your device contacts our servers — for example, when you install an app from the Play Store or when a service checks for automatic updates.
This information includes things like your device type, carrier name, crash reports, and which apps you've installed. Your activity We collect information about your activity in our services, which we use to do things like recommend a YouTube video you might like. Go to Google Account Your location information We collect information about your location when you use our services, which helps us offer features like driving directions for your weekend getaway or showtimes for movies playing near you.
Your location can be determined with varying degrees of accuracy by: GPS IP address Sensor data from your device Information about things near your device, such as Wi-Fi access points, cell towers, and Bluetooth-enabled devices The types of location data we collect depend in part on your device and account settings. You can also turn on Location History if you want to create a private map of where you go with your signed-in devices.
In some circumstances, Google also collects information about you from publicly accessible sources. We may also collect information about you from trusted partners, including marketing partners who provide us with information about potential customers of our business services, and security partners who provide us with information to protect against abuse.
We also receive information from advertisers to provide advertising and research services on their behalf. We use various technologies to collect and store information, including cookies, pixel tags, local storage, such as browser web storage or application data caches, databases, and server logs.
And we use your information to make improvements to our services — for example, understanding which search terms are most frequently misspelled helps us improve spell-check features used across our services. Develop new services We use the information we collect in existing services to help us develop new ones. Provide personalized services, including content and ads We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results.
For example, Security Checkup provides security tips adapted to how you use Google products. Depending on your settings, we may also show you personalized ads based on your interests. You can control what information we use to show you ads by visiting your ad settings. We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like optimize product design.
And we also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Google Analytics. When you visit sites that use Google Analytics, Google and a Google Analytics customer may link information about your activity from that site with activity from other sites that use our ad services.
Communicate with you We use information we collect, like your email address, to interact with you directly. For example, we may send you a notification if we detect suspicious activity, like an attempt to sign in to your Google Account from an unusual location.
Or we may let you know about upcoming changes or improvements to our services. Protect Google, our users, and the public We use information to help improve the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Google, our users, or the public.
We use different technologies to process your information for these purposes. We use automated systems that analyze your content to provide you with things like customized search results, personalized ads, or other features tailored to how you use our services. And we analyze your content to help us detect abuse such as spam, malware, and illegal content. We also use algorithms to recognize patterns in data. For example, Google Translate helps people communicate across languages by detecting common language patterns in phrases you ask it to translate.
We may combine the information we collect among our services and across your devices for the purposes described above. For example, if you watch videos of guitar players on YouTube, you might see an ad for guitar lessons on a site that uses our ad products.
If other users already have your email address or other information that identifies you, we may show them your publicly visible Google Account information, such as your name and photo. This helps people identify an email coming from you, for example. You can also visit the Privacy Checkup, which provides an opportunity to review and adjust important privacy settings. In addition to these tools, we also offer specific privacy settings in our products — you can learn more in our Product Privacy Guide.
We also built a place for you to review and control information saved in your Google Account. For example, you can turn on Location History if you want traffic predictions for your daily commute, or you can save your YouTube Watch History to get better video suggestions. Go to Activity Controls Ad settings Manage your preferences about the ads shown to you on Google and on sites and apps that partner with Google to show ads. You can modify your interests, choose whether your personal information is used to make ads more relevant to you, and turn on or off certain advertising services.
Go to About You Shared endorsements Choose whether your name and photo appear next to your activity, like reviews and recommendations, that appear in ads. You can browse by date and by topic, and delete part or all of your activity. Go to My Activity Google Dashboard Google Dashboard allows you to manage information associated with specific products.
Go to Dashboard Your personal information Manage your contact information, such as your name, email, and phone number. Ad Settings: Manage your preferences about the ads shown to you on Google and on sites and apps that partner with Google to show ads.
Export your data You can also request to remove content from specific Google services based on applicable law. You can also configure your browser to block all cookies from a specific domain or all domains. But remember that our services rely on cookies to function properly, for things like remembering your language preferences. Device-level settings: Your device may have controls that determine what information we collect.
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