Keep posting, liking, commenting, and engaging and the followers will come. Extra: Have you considered harnessing the power of your greatest resource— your employees — to accelerate your social media strategy?
Enabling employees boost marketing, sales, employer brand, recruiting, and improves internal communications. Learn how to turn employees into your best thought leaders. After reading the title of this post or reaching this point of the article, a few examples of prominent executives on social media probably came to mind. And, of course, reaping the benefits of engaging online. Not only are Salzwedel and his company using EveryoneSocial , but the organization also built a robust strategy for the CEO to become highly engaged online.
Additionally, with their CEO leading the way, AmFam employees at all levels of the company are highly active on social media and engaged in employee advocacy efforts. Her consistent support of social programs and strategy, along with her online visibility, has encouraged 1, employees to get involved from various departments.
NTT Data now has an extended social reach of more than , — nearly twice the reach of its corporate LinkedIn channel. This is a great way to start conversations and build professional relationships. While some of the examples above reference organizations that have thousands of employees, smaller companies also win at getting executives on social media.
The company has just over employees, but Lacy has taken his social game to the next level on LinkedIn where he has more than 25, connections that engages with regularly. What about the rest of your employees? Want a better way to keep content organized and allow employees to create, share, and engage with company content?
External economic issues to internal communications obstacles continued to dent businesses. And according to Forbes Disengaged employees cost U. If I asked you to name three social media platforms right now, which ones come to mind? Laura Moss Sr. Content Marketing Manager.
A lot of them come from a school of thought where being a CEO or being in a senior leadership role requires a certain level of grandeur or gravitas. Social media exposes people to the outside world. To suddenly be open to questions from anybody, in any way, at any time, is quite a scary prospect. What kind of characteristics would that sort of CEO have? Corbet: Transparency is one of the key characteristics of a social CEO. Also honesty, humility, openness, fearlessness and a willingness to engage are important.
And this all starts with the right mindset — one that sees social media not as a challenge, but as a great opportunity. For the CEOs who contributed chapters to the book, being transparent and open is part of their leadership style. Social media allows that: It gives leaders the chance to show open leadership, a type of leadership that is prepared to engage with stakeholders, with customers, with partners — and also internally with employees.
That last aspect is very important and easily overlooked. Social leadership also demonstrates trustworthiness. It shows that the leaders — and, by extension, their organizations — are trustworthy. Corbet: Absolutely. They need to have a team, they need to have support — not just from the marketing team, but also from the legal and PR teams, so that they can respond appropriately.
There might even be very sensitive topics that they agree they can never talk about. Corbet: Not really. Talking about how you view certain issues. A social CEO is one who has, metaphorically, moved from the corner office to the lobby. CEOs should work to actively engage shareholders, employees, and the public on the social media platform. Top connected leaders use visuals, both photos and video, to cultivate a more authentic presence, the report states.
Pictures and video also help craft an "authentic" image of themselves, which Brunswick says is vital to meaningfully connecting with an audience.
Connected leaders also post twice as frequently on Twitter, Facebook, and Instagram than other CEOs, though Brunswick warns just posting isn't enough: "The content must be valuable and engaging or audiences will tune out.
Most CEOs report actively using just one social media platform already. Just 12 and 17 use Facebook and Instagram, respectively. After following through with your strategy on one or more social media platforms, CEOs will have successfully connected with their following and built a strong online presence.
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